In the next couple of weeks, as you drive around the area, you may notice a new billboard; at least I hope you will. Beginning the week of Oct. 21st, five billboards will go up telling people about 88.3 The Journey.
Their placement grew out of a conversation I had with a donor after Sharathon who was excited to learn The Journey had also appeared in September’s station rankings from the Arbitron Ratings Company. No small feat for a radio station whose signal only covers part of the Metroplex. That means more people are listening to The Journey, mainly because you are telling your friends about the Journey, which is the best way to grow the radio station.
But this donor thought we should take advantage of the momentum by letting more people know about the station. So for the next six months, he’s contributing $1000 a month for us to put up billboards to spread the word about The Journey. With his donation and a few dollars I had in the budget for marketing this fiscal year, at $300 apiece, that’s five boards a month. If you would like to help us spread the word about the Journey, let me know. Maybe we can put up a few more every month.
For 88.3 The Journey, I’m General Manager Mike Agee.